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Alter Ego

Alter Ego, bike shop in Chilliwack West, Chilliwack BC

Illustration only. This is not a photograph of Alter Ego or its premises. Claim this listing to add your own.

About Alter Ego


A bike shop on Yale Road, out in Chilliwack West near the Highway 1 interchange.

Unit B1 at 44335 Yale Road puts Alter Ego in Chilliwack West, on the strip north of Highway 1 that holds the Eagle Landing retail centre and the Village West industrial area. Yale Road runs west out of the downtown to reach it, so the shop is approachable without touching the Vedder Road corridor at all. It is an unusual part of the city to live in and a busy one to trade in. Barely 2,500 people live in Chilliwack West, most of them in cul-de-sacs and small subdivisions up the side of Chilliwack Mountain, and the commercial activity out there exists for the highway rather than for the neighbours.

Riding in Chilliwack splits cleanly in two, and it is worth knowing which half you are in before calling anyone. On the flat there is the Vedder Rotary Trail, the dyke network out through Greendale and the rail trail, which is commuter and family territory and wants general sales and servicing. On the slopes, Vedder Mountain above all, there is a mountain biking scene serious enough to keep full-suspension work, suspension tuning and parts supply viable. Electric bikes have grown quickly here too, for the obvious reason that the ground rises sharply on three sides of the city.

Alter Ego, bike shop in Chilliwack West, Chilliwack BC
Illustrative only. This is not a photograph of Alter Ego or its premises.

Most of the trade sits along Vedder Road and in the downtown, so a Yale Road address is off the usual circuit. The listing publishes a website, alteregobikes.com, and no phone number, which makes the site the first place to look for what the shop handles and how it takes work in. Whether a business of this kind leans toward sales or toward the workshop is the other thing to establish, since the two rarely sit in equal measure. Service queues lengthen everywhere through the warm half of the year, so sorting out timing beats loading a bike into the car and hoping.

Visiting Alter Ego


Getting there

Unit B1, 44335 Yale Road Chilliwack, BC V2R 4H2

In the Chilliwack West neighbourhood of Chilliwack.

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